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Why is it important to shift your organization into Brain 3.0 ?

Conventional incentive systems work by using carrots and sticks, triggering and activating Brain 2.0 and Brain 1.0. This causes people to behave mindlessly in ways that can undermine your organization’s long-term goals and overall vision and mission. Furthermore, many organizations operating in Brain 1.0/2.0 get bogged down by politics, tension, and turnover. 

To transcend this pattern, organizations must nurture Brain 3.0 to foster intrinsic motivation and collaboration. Organizations operating in Brain 3.0 align and harness their people’s talents, energies, and wisdom to achieve a common vision and purpose, and can embrace change and disruption as opportunities for growth and transformation. 

When an organization spends a majority of time in Brain 1.0

  • ​People are so defensive that they cannot take in new information or learn from mistakes, and their performance plummets. 

  • Interactions among staff become toxic, employee engagement drops, turnover increases

  • Burn-out contributes to rising healthcare costs.

When an organization spends a majority of time in Brain 2.0

  • People take a short-term, transactional view of their jobs and jump ship for better pay.

  • Political siloes form as people, teams, and units wrestle for power and rewards.

  • Relentless stress and politics drive high burn-out rates and health problems.

When an organization spends a majority of time in Brain 3.0

  • People proactively develop and use their capacity for growth, learning, and collaboration,

  • People go above and beyond their job description to initiate projects that serve the organization’s greater vision and mission.

  • People are engaged, healthy, and thriving

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